Clothing As Relaxed As The Time You Spend Here

The Orange Beach Store isn’t just merchandise, but celebration of a manner of living. That’s why every design and product line is carefully chosen to be just as authentic as the place that inspired it. After years as a merchant in her hometown with the Fairhope Store, Lisette Normann brings that same sense of style to the beach community she makes a second home.

Orange Beach draws tens of thousands to our sugar white beaches as soon as the sun warms our emerald green water. But it’s also a town that sends hundreds of children to school in the morning. Friends meet for lunch at the same dock-side restaurants that splash into national travel magazines. Kids throw castnets for bait fish on Wolf Bay. Dads clean up boats for weekend picnics to Robinson Island. Our mission: creating a style just as authentic as the community itself.